Boost your graphic design career on LinkedIn. This guide covers building a strong profile, making connections, and reaching a huge audience.
As a graphic designer, showing your creative side on a business networking site like LinkedIn can be difficult, since you can’t showcase your abilities in a post.
But pas, however, growing up on LinkedIn’s audience is a huge loss.
So with this guide, we’re going to give you some tips to grow your network and build connections to sell your services as a graphic designer.
Improve Your Profile
The first and most important step in growing your LinkedIn account as a graphic designer is to improve your profile. That means improving three important sections when getting started on LinkedIn:
- Your LinkedIn Headline
- Your LinkedIn Summary
- Your LinkedIn Banner
Here’s a more in-depth look at each basic LinkedIn section:
LinkedIn Headlines For Graphic Designers
Many LinkedIn users often make the mistake of overlooking their professional headlines. However, in reality, a good LinkedIn headline can attract more clients and build your name.
Since you’ll find your headline below your name, you’ll need the right mix of keywords to rank higher in the search results. For instance, putting “UX Designer” as your job title and adding in a few skills like “video editing” can do the job.
You can check out the sample below for a good LinkedIn headline:
Read our LinkedIn Headline 101 guide to learn more about the dos and don’ts of a LinkedIn headline.
Or check out our AI-generated headline generator to give you the best ideas.
LinkedIn Summary For Graphic Designers
Another important section on your LinkedIn page to consider is your About Me section or your LinkedIn summary. You can briefly summarize your background, experiences, skills, and many more.
Keep in mind the 2,000-character limit for your LinkedIn summary. Besides this, make the first three lines of this section fun and engaging to grab your viewers’ attention.
You can check out the sample below for a good LinkedIn summary:
Explore the best tips on How to Write a LinkedIn Summary in our in-depth guide.
You can also use Taplio to generate captivating summaries!
LinkedIn Banner For Graphic Designers
Like your profile photo, your LinkedIn banner also plays a huge role in attracting potential clients.
A good banner, which is also cohesive with your profile pic is eye-catching and gives you a chance to show your abilities.
So to create a lasting first impression, a good LinkedIn banner must have your title, a vivid background or photo, and a call to action:
Learn more about the basics of a great LinkedIn banner in The Ultimate Guide for LinkedIn Banners.
LinkedIn Profile Examples For Graphic Designers
Here are some of the best LinkedIn profiles for graphic designers:
As you can see, in both these examples, the profile photo and the banner are cohesive, proving that you’re not just editing all over the place but are detail-oriented.
How To Grow On LinkedIn For Graphic Designer
Once your LinkedIn profile meets your standards, the next step is to grow your name.
Otherwise, you won’t be able to have a loyal community and opportunities to nurture it.
LinkedIn Strategy For Graphic Designers
The best LinkedIn tip for graphic designers is to focus on your online visibility and reach. You must maintain your presence by actively posting content and reaching out to potential clients:
- Release Regular Content: You need to know which content resonates with your target audience. You should also identify the best time to post on LinkedIn and the types of posts (ex. photos, videos, news, blogs, etc.) they’ll like. Use analytics tools, like Taplio’s to help you understand what the best time to post is.
- Reach Out Actively: If your content strategy is already solid, you should also focus on reaching out to your audience. You must learn how to write a LinkedIn connection message to do this.
If you want to read more about maintaining your online visibility and reach, check out our How Often to Post Content on LinkedIn guide for a more in-depth discussion.
If content creation is not your forte (or you’re not feeling particularly inspired), fear not, we’ve got you. Use this Viral post generator and start wowing your readers on the daily!
Best LinkedIn Groups For Graphic Designers
LinkedIn groups exist because of networking. Joining them allows you to interact with other graphic designers or like-minded individuals.
The nice thing about LinkedIn is that it contains plenty of LinkedIn groups for graphic designers:
- Freelance Graphic and Web Designers: This LinkedIn group is ideal for freelancers. You’ll find connections who would gladly share tips and tricks for your work.
- Designers – Web/Graphic, User Experience (UI, UX), Interaction Design: This LinkedIn group is more exclusive than other designer groups on the platform. But once you get in, you can have peer feedback on your designs and codes. You can also share ideas and collaborate with other members.
Conclusion
Building a LinkedIn profile for a graphic designer can be challenging, especially for newbies. But it doesn’t have to be that way if you go through the tips listed above.
